3D product configurators allow potential buyers to visualize and customize a virtual representation. To meet their needs, buyers can modify product characteristics such as dimensions, specifications, colors, and other details. Customers have a limited number of customization options with 3D product configurators. This is due to the seller’s limitations. Customers can view products in their available colors, or they can specify 100s of components.
The Traditional B2B Buying Experience
A recent research report found that 77% of B2B buyers felt that their purchases were difficult or complex. The six-phase buying process for B2B buyers typically involves identifying the problem and determining the solution. The process isn’t as straightforward as it seems. There is often back-and-forth between phases as the stakeholders attempt to find the best solution.
Reduce Friction In The Process
3D product configurator reduces clutter and increase efficiency at multiple stages of the purchasing process. Because buyers can quickly see what you offer, it speeds up the solution exploration phase. Buyers can explore all options for the product and can see it dynamically customized and visually. Self-service tools in product configurator tools are a great way to guide buyers down the sales funnel. They can offer upsells and cross-sells, quote requests, or book meetings. This saves salespeople both time and effort. Product configurators allow the seller to quickly understand the buyer’s requirements and needs without communicating with him. Each party will be able to understand the product specifications, the components that need to install, and the budget of the buyer. Product configurators help to reduce human error, reworks, and customer dissatisfaction.
Empowering The Buyer
Buyers want to feel confident that they are making the right decisions without feeling pressured. 3D product configurations may be able to help. B2B buyers might need to spend a lot of time looking for a solution, as enterprise-grade products can be expensive. Buyers must feel confident in the product and do their research. Buyers would normally have to visit a product demonstration and consult with a representative at a specific time or place. This can prove to be costly or inconvenient. Customers can feel and see the product in person. It can give buyers a lifelike, immersive visual experience. Buyers also have the option to customize and simulate the product at their pace.
Create A 3D Product Configurator That Scales
There are many 3D product configuration options on the market today. You want to choose a scalable solution that can present all of your capabilities to your customers, as you offer new products or services.
The ideal software is your salesperson. They can tailor the experience to the customer’s needs, provide information about the details of the product, and guide them toward the best products and specifications. Aside from the beautiful 3D experience of customizing and visualizing the perfect that the ideal 3D configurator offers, you should also consider more critical features; These could include live pricing, production-ready output files, product templates, and integrations with your business processes like enterprise resource planning software, sales platforms, configure-price-quote (CPQ) platforms, and product information management systems.
